Masterclass Design | The Lash Therapist

Beyond offering premium beauty treatments, The Lash Therapist had a larger vision: to educate and elevate other aspiring lash artists through her own masterclass.

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We designed the complete masterclass identity from concept to visual direction, ensuring it aligned seamlessly with her luxury positioning.

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From branding and content assets to launch visuals and promotional materials, every touchpoint was curated to feel elevated and authoritative.

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In addition, we led the marketing strategy behind the launch, positioning them not only as beauty specialists, but as an industry educator.