Articles

// Content about design, branding and social media

June 22, 2025

The Hidden Cost of Doing Your Own Social Media

Many business owners think they’re saving money by running their own social media. In reality, it costs far more, in time, energy, and missed opportunities, than they realise.

June 20, 2025

What Luxury Brands Get Right About Social Media (and How You Can Too)

Luxury brands don’t only use social media, they own it. Their posts feel intentional, effortless, and polished, but behind the scenes, every detail is strategically crafted. From the tone of voice to the colour palette, nothing is left to chance. The result gives their clients a subconscious nudge towards their brand. They know how to play the game of exclusivity and let their audience crave to be part of it. If your brand isn’t creating that same level of consistency and allure, you are leaving high-value clients on the table.

June 19, 2025

7 Social Media Mistakes That Instantly Make Luxury Brands Look Cheap

Working with high-end brands means we see the same social media missteps again and again. They are rarely deliberate, but in the luxury space, perception is everything. One small slip can make a five-star brand look three-star in a second. You can have the best product, the most exceptional service, and a stunning brand, but if your socials don’t match that standard, clients will feel the disconnect. Here is what we have spotted (and fixed) with our clients, and how you can start addressing them yourself today.