Luxury Rebrand for The Lash Therapist
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From soft and sweet to sophisticated and sought-after
The Lash Therapist approached us with a girly, pink brand identity that no longer reflected the quality and professionalism of their services. They wanted a complete transformation that would position them as a mature, sophisticated, and luxury brand, which they had turned into over the years. We developed a refined visual identity with an elegant color palette, timeless typography, and a cohesive design system, making sure every touchpoint communicates their craft and authority in the field. Note: “Before” branding shown for context, created by another party. No ownership claimed.
Branding That Supports Higher Pricing Power
The updated brand gives The Lash Therapist a consistent, recognisable look across every touchpoint. From the muted, high-contrast palette to the minimal typography and refined logo application, every detail was designed to attract a more premium client base. The result is a brand that not only looks elevated but also supports higher-value bookings and long-term growth.
