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1. Inconsistent Branding
One of our clients came to us with an Instagram feed that looked like a scrapbook, a mix of different fonts, colors, and image styles. They did not realise it, but to a potential client, it read as disjointed and amateur.
In the luxury space, inconsistency screams “new” or “unreliable.”
What we did: Built a strict brand style guide and applied it across every touchpoint. Within weeks, their profile looked cohesive, premium, and trustworthy, engagement jumped by 43%.
What you can do: Choose 2–3 brand colours, 1–2 fonts, and a single editing style. Apply them consistently to every post, even the quick ones.
2. Good Product, Bad Photography
We once worked with a brand selling pieces worth thousands… photographed like they were on Facebook Marketplace. Shadows, bad angles, and zero polish.
High-value clients notice quality instantly, if the photo is not luxury, they will assume the product is not either.
What we did: Arranged a high-end shoot, refined their editing style, and aligned imagery with their price point. A month later, they closed a client purely from Instagram who said, “Your photos made me trust you instantly.”
What you can do: Use natural light, clean backgrounds, and consistent framing. Even a good smartphone camera can produce premium results with the right setup.
- Turn on your camera’s grid layout to keep lines straight and composition balanced.
- Turn on your camera level so your product does not look like it is sliding off the table.
- Shoot slightly wider than you think you need, it is easier to crop in than to fix a too-tight shot.
3. Obvious, Overused Templates
A client once told us, “We post every day, but nothing lands.” The reason was that every post was a generic Canva template anyone could download.
For luxury audiences, recognisability matters, if they have seen your exact design somewhere else, your brand stops feeling unique.
What we did: Created custom layouts tied to their visual identity. They kept the ease of a template but with a design that was unmistakably theirs.
What you can do: Start with a template but swap out fonts, adjust spacing, change shapes, and replace stock imagery with your own brand visuals.
4. Random, Off-Brand Posts
We have seen brands post “just to stay active”, random filler content that does not connect to their positioning. Their feed ended up feeling like a moodboard instead of a brand.
Luxury clients want clarity: What do you offer? Why should I care?
What we did: Built a monthly content plan tied to campaign goals, launches, and seasonal narratives. Their follower-to-client conversion tripled in two quarters.
What you can do: Before posting, ask: Does this align with our brand story? If the answer is no, do not post it, create something that does.
5. Captions That Don’t Match the Brand
One client had visuals that looked like Louis Vuitton… but captions that read like a discount email blast. The disconnect killed the premium feel instantly.
Luxury audiences expect subtlety, elegance, and restraint, not a hard sell.
What we did: Rewrote their voice guidelines with confident, narrative-led captions. In 2 months, they had more DMs requesting consultations and fewer price-based questions.
What you can do: Write your caption, then strip out anything that feels pushy or cluttered. Luxury sells in whispers, not shouts.
6. Not Engaging in the Comments
We have seen brands spend thousands on visuals, only to ignore comments and messages they get on the very posts they invested in. In the luxury market, this comes off as cold at best, careless at worst.
What we did: Implemented an engagement process so no message went unanswered. One client closed a high-ticket sale because we replied to a DM within five minutes, the clients' customer admitted they had contacted two brands, and ours answered first.
What you can do: Set aside 10–15 minutes twice a day to respond to comments and messages. Use personalised replies, not copy-paste answers.
7. No Story to Tell
One of our clients had incredible craftsmanship, but their socials felt like a catalogue. No backstory, no heritage, no why. Without a story, luxury loses its emotional pull.
What we did: Sat down with the founder and wove in storytelling, the making process, the history, the client experience, and their posts suddenly felt alive. That shift led our client to be featured in a major design magazine, with the story we helped them create.
What you can do: Share one behind-the-scenes detail per week, whether it is a design sketch, a material source, or a client testimonial. It makes your brand feel human and aspirational.
These mistakes are small… until they are not. In the luxury space, your social media is part of the product you sell. Every image, caption, and comment either earns or erodes trust.
We have seen it firsthand: when your socials match the standard of your service, high-value clients not only notice, they choose you.
→ If you are ready to stop looking “almost luxury” and start looking unmistakably premium, let’s talk.
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