MeYe Optiek | Luxury Rebrand

Challenge

From functional eyewear to fashion-forward

MeYe Optiek came to us with an outdated visual identity that no longer reflected the quality and character of their store (as seen in the picture on the right).

‍

The brand felt generic, retail-driven, and far removed from the lifestyle brand they were becoming.

‍

They wanted a complete transformation, one that would position MeYe Optiek as a contemporary fashion and lifestyle brand, where glasses are no longer seen as a purely functional product, but as an essential part of daily style, identity, and self-expression.

Result

Branding That Supports Higher Pricing Power

We built a complete visual identity from the ground up: logo conception, typography system, colour palette, brand guidelines, and social media templates. Every decision, from the monogram inspired by luxury fashion houses to the colour palette inspired by the architectural blue of the building itself, was made with one goal in mind: making MeYe Optiek feel like a luxury label, not an eyewear shop.